Publicis Acquires LiveRamp in $2.2 Billion AI Data Push
Busy weekend in adtech. Publicis has announced that it’s acquiring data solutions company LiveRamp for roughly $2.2 billion…
OpenAI Rolls Out New Tools for ChatGPT Ads
OpenAI is confirming a few adtech product rumors and sharing new partner updates. The company says advertisers can…
The Trade Desk Posts Solid Quarter as Growth Moderates
We feel for The Trade Desk. The independent DSP reported strong Q4 earnings, posting $847 million in revenue…
WPP and Dentsu “Exit” The Trade Desk’s OpenPath?
Yesterday, Adweek reported that the “world’s largest holding companies are pulling back from one of The Trade Desk’s…
Nielsen and InfoSum Link Up on Data Collaboration
Interoperability is still hot, damnit. Nielsen announced today that its Nielsen Marketing Cloud (NMC) data is now available…
Everyone is Using AI for Video Ads, Says IAB
Gen AI cometh—whether you like it or not. Unfortunately, the “or not” part is complicated. More on that…
WPP Gets a New PET, Scoops Up InfoSum
If you’re an agency, and M&A is all the rage in adtech right now, why shouldn’t you get…
WPP’s Kantar Sells Media Measurement Division to HIG for $1 Billion
Another day, another acquisition. Kantar, WPP’s market research firm, announced over the weekend that it’s selling Kantar Media,…