Walmart Connect Expands Access Via Yahoo, Magnite
Walmart Connect is making connections. Today, the retailer announced that it’s adtech business is opening up, making it…
Amazon Ads, Google, Yahoo Lead Forrester DSP Ranking
Wave, everyone. Please! OK, let’s analyze this analyst report. Analyst firm, Forrester, has released its latest Forrester Wave…
Yahoo DSP: The Future is “Never Logging Into the UI”
Yahoo DSP wants you to not log into its UI. But in a good way. In a Q&A…
TTD Mentions AI 40 Times on Q4 Earnings Call
The Trade Desk is saying “AI” a lot more these days. On TTD’s Q4 2025 earnings call (see…
The Trade Desk Posts Solid Quarter as Growth Moderates
We feel for The Trade Desk. The independent DSP reported strong Q4 earnings, posting $847 million in revenue…
Vibe’s Latest Stunt Shows AdTech Marketing Can Be Fun
Vibe’s Arthur Querou gets advertising — not just for clients, but for Vibe, too. Recently, Vibe went viral…
Yahoo DSP Debuts Agentic AI at CES
Earlier this week, Yahoo DSP made waves at CES by officially bringing AI agents into its DSP. (A…
Yahoo ConnectID Expands Across Major CTV Platforms
Yahoo ConnectID is connecting, damnit. This week, the company announced that ConnectID—its alternative identifier—has been adopted across AMC…
AdTech Industry Rolls Out AdCP
It’s agentic. Dun dun dun dun dun dun dun dun dun, dun dun dun dun dun… Today, a…
Netflix Opens Up Ad Inventory to Amazon DSP
Netflix inventory is officially coming to Amazon DSP. According to the announcement, this is a global integration covers…
Magnite Expands Pause Ads Across Major Streamers & DSPs
Pause ads are a thing, damnit! Or at least they will be as they continue to scale. With…
Yahoo Enters the FAST Lane with New Sports Streaming Channel
Yahoo is having a big year, and it feels like it just got bigger. The company, which operates…