DoubleVerify Advocates for More ‘Meaningful’ Attention Research
AdAge recently published an article titled “Attention Metrics Don’t Work,” citing two studies that show “little or no…
Dentsu and 614 Group Initiative Halted After GOP Concerns
Dentsu has abandoned a brand safety and journalism initiative, in partnership with The 614 Group, according to a…
What’s the Ad Impact of Newspapers Opting Out of Endorsements?
Last week, in a surprising move, The Washington Post and Los Angeles Times announced they would not endorse…
Tweet of the Week: Why Isn’t Trump Spending on CTV?
Welcome to our Tweet of the Week, where we spotlight insightful, thought-provoking, maybe even weird tweets from the…
Innovid Welcomes LG Ad Solutions to its Harmony Initiative
Marcus Aurelius once said, “He who lives in harmony with himself lives in harmony with the universe.” Imagine…
Emodo Finds New Home at OneMagnify
Emodo is getting a new lease on life as part of OneMagnify. Yesterday, OneMagnify, a technology-focused digital marketing…
FTC’s ‘Click-to-Cancel’ Rule Faces Legal Challenge from IAB
The IAB, along with the NCTA and other industry groups, has filed a lawsuit to block the FTC’s…
Disney and Magnite Strengthen Ties with Two-Year Deal
Magnite and Disney are re-upping. The largest independent SSP has announced a two-year extension of its partnership with…
X Unveils New AI-Powered Ads Tools, Targets SMBs
As other social media platforms like Pinterest and Meta make moves in AI-powered ad optimization, X is also…
Spotify Expands Partnership with The Trade Desk
According to a new report by Axios, Spotify is launching its own ad exchange (or SSP?) to capture…
IAB Pushes for Standardization as CTV Ad Formats Surge
From pause ads to screensaver and shoppable ads, we’ve seen a surge of new—or at least more widely…
DoubleVerify Expands Video Integrations with Spotify and LinkedIn
DoubleVerify is expanding its video integrations with platforms that aren’t typically top-of-mind for video ads. Last week, the…