AppsFlyer, Now Valued at $2 Billion, Lands Investment From Salesforce
Mobile attribution and analytics company AppsFlyer has landed an investment from Salesforce Ventures, extending a $210 million Series…
DoubleVerify Rolls Out Video Complete
Measurement and verification company DoubleVerify has launched a new digital video solution called Video Complete. Video Complete delivers…
Lotame Gets Into the Identity Game with Panorama ID
Data solutions company Lotame has launched its own identity offering called Panorama ID. The company says the new…
Verizon Media’s New CTO Hails From Gap & AmEx
Verizon Media has added a new head of technology, tapping Rathi Murthy as the company’s Chief Technology Officer.…
DoubleVerify Debuts Real-Time Ad Performance Solution at CES
Today, at CES, DoubleVerify launched a brand-new, real-time measurement platform to evaluate online ad effectiveness called Authentic Performance.…
Project OAR Takes Flight With New Tech Updates
Project OAR (OAR stands for “Open Addressable Ready”) launched in 2018 in an effort to recommend standard advertising…
News Corp Sells Unruly to Tremor at a “Huge Discount”
Following rumors of a possible acquisition in 2019, Rupert Murdoch’s News Corp has found a deal for Unruly,…
Cadent Buys 4INFO to Boost CTV & OTT TV Buying & Targeting
The promise of CTV and OTT advertising is fundamentally reshaping the ad tech landscape. With the Rubicon and…