Read More IIdentity Lotame COO on Apple Versus Facebook: Mark Zuckerberg “Has the High Ground”byStaff02/09/2021 Mike Woosley, Chief Operating Officer at data solutions provider Lotame, has been busy lately. In October, Lotame launched its…
Read More PPrivacy LiveRamp Buys DataFleets for Privacy-Minded Data CollaborationbyStaff02/08/2021 Data platform LiveRamp has agreed to buy DataFleets, a privacy-focused analytics platform for private and distributed data management.…
Read More TTV Magnite Buys SpotX for $1.17 BillionbyStaff02/05/2021 Magnite, the rolled up Rubicon Project and Telaria SSP, today announced that it will buy SpotX from RTL…
Read More IIdentity Unified ID Gets First CTV Player with fuboTVbyStaff02/04/2021 Sports-focused TV streamer fuboTV today announced its support of Unified ID 2.0, the open-source identity solution from The…
Read More MMeasurement AppLovin Wants to be a One-Stop Shop with Adjust AcquisitionbyStaff02/03/2021 Mobile app marketing platform AppLovin has announced an agreement to acquire Adjust, a Berlin-based mobile app attribution provider…
Read More TTV New CTV Ad Fraud Scheme Would Have Stolen $30-$50 MillionbyStaff02/02/2021 DoubleVerify’s fraud lab has identified and blocked “ParrotTerra,” a new CTV fraud scheme that the company says is…
Read More IIdentity Facebook to Preempt Apple’s IDFA Tracking Notification with Its OwnbyStaff02/01/2021 According to a new CNBC report, Facebook will preempt Apple’s new ATT (AppTrackingTransparency) notification on iOS 14 with…
Read More PPerformance Facebook is Working on Brand Safety Controls for its News FeedbyStaff01/29/2021 Facebook is finally taking steps to bring brand safety to its News Feed. The company announced that it…
Read More IIdentity Apple’s Vague IDFA Timeline Hurts DevelopersbyStaff01/28/2021 IDFA changes are coming — and we finally know when. Sort of. In conjunction with Data Privacy Day,…
Read More IIdentity Google Issues ATT & iOS 14 GuidancebyStaff01/27/2021 Apple’s upcoming App Tracking Transparency (ATT) policy requires developers to ask for permission when they use certain information…