Walmart Connect Expands Access Via Yahoo, Magnite
Walmart Connect is making connections. Today, the retailer announced that it’s adtech business is opening up, making it…
PubMatic and Magnite Report Q1 Earnings
How are the SSPs doing? Last week, both PubMatic and Magnite reported Q1 earnings. Here are the key…
The Trade Desk Tumbles on Weak Q2 Forecast
The Trade Desk is going through it. The company reported Q1 earnings after the market closed today, posting…
Criteo Stock Plummets Despite AI Push
Crite-noooooo. Criteo reported Q1 earnings this morning and saw its stock sink over 20% after lowering its full-year…
Media.net Expands on Curation With Fetch Purchase Data
Fetch is bringing the receipts. (We had to do it, don’t hate us!) An interesting partnership as we…
Infillion Buys Retail Data Leader Catalina
What is Infillion, really? That was our first question after seeing the company acquire Catalina, long known as…
Google Brings Deal-Based Ads to AI Search With Direct Offers
Google’s AI just learned how to haggle. Timed to NRF, the company has rolled out a new AI…
Is TikTok Paying Users to Search?
Is TikTok incentivizing searches on its platform? Well, yes, it seems. Over the past few months, we’ve received…
Samsung Ads and Amazon Ads Team Up
Samsung Ads and Amazon Ads are ending the year with a team up. The two companies today announced…
Is ChatGPT Quietly Building an Ads Business?
Hey, maybe ChatGPT is actually going to have an ads business after all (to Sam Altman’s chagrin!). Today,…
Axon Rolls Out Prospecting for DTC Advertisers
Axon—AppLovin’s advertiser platform—has launched Prospecting Campaigns, a new product aimed at helping web and ecommerce brands acquire first-time…
ReachTV and Orange 142 Partner to Reach Travelers Everywhere
ReachTV has… reached (!) a deal with Orange142, a marketing and media-planning agency, and will be the company’s…