Digital Remedy Launches Political Desk Before Midterms
In an election year, political ad spend is set to surge, and political advertisers will need more support…
X Lost $100M in Ad Revenue in Q1
X’s ad journey continues to be a painful one. The eagle-eyed Eric Seufert caught that, in the SpaceX…
Publicis Acquires LiveRamp in $2.2 Billion AI Data Push
Busy weekend in adtech. Publicis has announced that it’s acquiring data solutions company LiveRamp for roughly $2.2 billion…
PubMatic and Magnite Report Q1 Earnings
How are the SSPs doing? Last week, both PubMatic and Magnite reported Q1 earnings. Here are the key…
5 Questions With Orange 142’s Lashawnda Goffin: Inside Ignition+
Orange 142 is going after the enterprise. In March, the ad and marketing agency — primarily known for…
Study Claims AI May Prioritize Advertisers Over Users
Is this research BS? Maybe. Going into the weekend, a viral post on X drew attention to an…
DoubleVerify Warns of Rising AI-Fueled CTV Fraud
Fraudsters, give us a break, please. New research from DoubleVerify reveals a massive 140% surge in CTV fraud…
Nexxen Adds Influencer Data to DSP for Political Ads
Now, this is interesting—or should we say influential? Nexxen, the programmatic advertising platform and DSP, has partnered with…
Media.net Expands on Curation With Fetch Purchase Data
Fetch is bringing the receipts. (We had to do it, don’t hate us!) An interesting partnership as we…
China Challenges Meta’s Manus Acquisition
Ruh oh. Back in December, Meta acquired Manus for $2 billion, a Singapore-based startup—originally founded in China—focused on…
The Trade Desk Leans Into Agentic AI with Koa Agents
The Trade Desk is finally going agentic. The company today announced Koa Agents, which lets buyers describe campaign…
Local TV Measurement Speeds Up With Locality–Nielsen Deal
Let’s get local. Locality and Nielsen have come together on a data partnership to integrate Nielsen’s Media Data…